This is epic. The quintessential "little black notebook" has just allowed it's iconic brand to go rogue. Introducing, the now quintessential "little white notebook". Amazing. I am surprised that they allowed this custom edition, but it makes sense. It's about freedom of expression, the brand itself. Creativity. Unwritten. Etc.
Must have. Love it. Dah!
"The first entirely white Moleskine notebook -- created exclusively for yoox.com -- is a limited edition of the legendary notebook used by artists and writers around the world. Simple and classic, yet always innovative, this version has a hard cover with lined, bleach-free pages: perfect for writing and note-taking. One interior pocket in the back comes with a page narrating the history of the Moleskine brand."
Here is a detail from the website:
You can find it and purchase it here for $29.