Wednesday, October 29, 2008

Cochrans / Aldi

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I saw the Aldi logo, and immediately thought of the Cochrans ski resort logo in Vermont. (I apologize for the terrible image quality, it's the best I could fine online.)

I appreciate the 'old school' nature of them both. I wish I could say what era or genre of design history that they come from or inherit their style from, but I can't. In fact, I can't tell you the history of much design at all. I probably should have paid better attention in Graphic Design History class in my BFA, and read the book(s) for that matter.

Anyway. I love the muted flat colors of both logos, as well as the flat two dimensional nature of both logos. They both make good use of geometric shapes, typography, and subtly asymmetrical layouts.

2 comments:

ellsworth said...

I appreciate your apology. You are a man of integrity and of clear resolution yourself.

\\\MAK\\\ said...

Many thanks, Sir.